Search Engine Optimization (SEO) It refers to the improvement of organic (unpaid) search results. The ultimate goal of SEO is to increase website traffic and attract new customers to buy goods or services.
A broader definition of Search Engine Optimization is the use of strategies and techniques to increase webpage traffic. Basically SEO is a type of digital marketing campaign that targets internet users across various devices – mobile, tablet, laptop etc.
It is important to realise there is lots to learn about Search Engine Optimization and that it is an extremely time consuming process. But don`t worry, at Business Startup Qatar we have a team of experts to manage SEO for you. We are knowledgeable about all factors of SEO and can help you promote your business – new or established – in Qatar.
How Do Search Engines Work?
Search Engine Optimization considers how search engines work, what people search for and the actual search term they type – known as a keyword.
Search engines work by crawling the web looking for websites that provide the best possible match to the search term typed.
Therefore to compete online your website must be SEO friendly and show up in the search engine results pages (SERPs). Consider your own online searching habits. Do you scroll through pages of results to find what you were looking for? Or do you like most web users choose one of the top three organic results?
Competition to rank in the top three is incredibly high, so how do you compete against established, trusted businesses?
The answer is by following good overall Search Engine Optimization practice. However increasing your ranking is not something you achieve in a few weeks or months. Above all, you need to invest hours of planning, thought and dedication into your website.
Practice Holistic Search Engine Optimization
Holistic SEO refers to implementing a combination of several techniques that can boost your ranking in the SERPs.
Firstly you need to make sure your website maintains good technical SEO. Basically, this means making your website understandable to search engines. Is your website easy to crawl – can search engines find it? Are there any broken links or pages that no longer exist? Is there an XML sitemap? Furthermore, the speed of your website is super important too. It should be quick enough to engage users and stop them hitting the back button.
Secondly you need to provide a great user experience. Is your website easy to navigate? Can potential customers find what they are looking for? Increasingly most websites are viewed on a mobile these days so make sure your site is optimised for that, not only desktop.
The third part of holistic Search Engine Optimization is that you must provide great content. Does your website provide the information that the user is searching for? Will it retain their interest or does it answer a question the user has? Is it easy to understand and does it have infographics, images or videos? Unquestionably, you need to understand what your customers are searching for and provide it.
Finally you need to ensure that all of this is done securely and safely. In any business trust is a must and especially so online. Your site should have the relevant security certificates and if you are processing payments it must be 100% secure!
Let Business Startup Qatar handle your SEO
If this all sounds rather daunting then leave it to the experts at Business Startup Qatar. We have expert knowledge when it comes to Search Engine Optimization campaigns, setting up and managing websites, providing great content and ensuring holistic SEO practices are followed.
Do you have any further enquiries?
If you have any questions regarding business start up in Qatar please contact us using our online enquiry form
Alternatively, give us a call on +974 5034 3737